AURA BOTANICA

Nature’s raw power becomes a refined experience.

Nature’s raw power becomes a refined experience.

The story of exceptional haircare starts with nature. And with those who work with nature to make our raw ingredients.

PROTECTING A PRECIOUS INGREDIENT HELPING FARMERS THRIVE

We turn natural ingredients into exceptional haircare formulas. And we’re developing formulas that protect the natural world on which we depend.

BIODEGRADABLE FORMULA

Natural is not the same thing as biodegradable. Even in the planet world, raw materials like oils or waves can have a rate of biodegradability that varies between zero and 100%. Everything has a life and an afterlife. Kérasatse is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.

Our factories make exceptional products. And exceptional products should be made using exceptional energy.  

FACTORY

 

Kérastase is dedicated to the sustainable use of materials, the reduction of water waste and, to lowering its carbon footprint. Nerly all Kérastase brand products are produced in the Burgos. Spain factory which has had a neutral carbon footprint regarding its production since 2015.

Our packaging contains our product. And we want what's on the outside to be as innovative as what's on the inside.

ECOLOGICAL PACKS

NEW PACK

We believe that the way our products are packaged is just as important as what’s inside. That’s why we’re finding innovative new ways to make our packaging as exceptional as it can be.

FUSIO-DOSE

What does it take to deliver truly exceptional haircare? Find out how our iconic product, Fusio Dose, delivers instant and lasting hair transformation for you by delivering a better impact for our environment.

Our products are for people and stylists around the world. And we’ll continue to make sure that exceptional haircare means you never have to compromise.

TAKE THE RIGHT ACTIONS

It’s been said time and time again. We know we are wasting water and electricity every day. These tips are small changes, from the shower to the blow-dryer, that can have significant contributions.

At home
  • PRE-DRY YOUR HAIR WITH A TOWEL AND AIR-DRY WHEN POSSIBLE

    Reducing the usage of the hair drier saves both the quality of your hair and the electricity.

Hair salon
  • INSTALL AERATORS ON FAUCETS

    They reduce water usage by more than 50%.